The National Provisioner Podcast
Episode 176: SMA rebrands to better serve its growing associate base
Southwest Meat Association pivots to meet the needs its regionally diverse membership.
Karrie Menz
THE NATIONAL PROVISIONER PODCAST
SMA's rebranding effort
Karrie Menz, vice president of quality for Surlean Foods is the outgoing chairwoman of SMA, formerly known as the Southwest Meat Association. In this interview, she discusses SMA's recent rebranding effort, as the association positions itself to serve a growing membership that extends beyond the Southwestern states.
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