DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, has appointed Jessica Serrano as chief marketing officer and Jasmine Chiaramonte as chief financial officer.
Jessica Serrano, who joined DIG in 2022 as vice president of marketing, brings a wealth of experience in the quick-service restaurant sector, with prior leadership roles at Burger King and Taco Bell. Serrano, who holds a Master of Business Administration and Bachelor of Science from the University of Southern California, has led several successful campaigns at DIG, including the launch of the new Crispy Chicken Sandwich and partnerships with JetBlue, Omsom and more.
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