John Clear, a director in global advisory firm Alvarez & Marsal’s Consumer and Retail Group, shared his insights on Aldi’s protein products and marketing strategy. Clear worked for Lidl for 10 years, including five years for in Ireland and five years in the U.S. As Aldi was the main competitor of Lidl during Clear’s tenure, he has insight into Aldi's operations and strategy for their protein products.
Clear said that Aldi's protein product offerings are certainly a driver for sales. “They’re probably a bigger driver than people would expect for a discounter.” He noted that Aldi’s protein offerings have expanded over the last few years.
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