Midan Marketing and Crowd Cow team up to better understand online meat consumers

Midan Marketing, a full-service marketing agency serving clients in the meat industry, and Crowd Cow, an online marketplace for craft meats, announce a strategic partnership. The goal of the partnership is to clearly define who the online meat shopper is and how to best serve their needs.

“Partnering with Crowd Cow, a thriving online marketplace for high-quality meats led by successful tech startup founders, is an exciting new venture,” says Michael Uetz, principal at Midan Marketing. “Crowd Cow’s success thus far demonstrates their innovative approach to online meat commerce and their ability to help move our industry forward. This partnership will allow us to combine Midan’s meat and research knowledge and experience with Crowd Cow’s e-commerce expertise to help learn how to best serve consumers and increase satisfaction with online meat purchasing. Teaming up with Crowd Cow will also give Midan a thorough understanding of the online meat consumer and how this evolving commerce platform can be used to increase meat sales.