Process Expo offers marketing and rebranding education for the small and mid-sized meat processor

The Food Processing Association (FPSA) announced Tia Harrison, the co-founder and President of The Butchers Guild, will be hosting the session "Marketing and Rebranding for the Small and Mid-Sized Meat Processor" as part of our PROCESS EXPO University educational program. Tia Harrison is also Executive Chef and co-owner of Sociale Restaurant in San Francisco, and author of Butchery and Sausage Making FD. She is also the creator of Business Launch Programs, a project of Multidimensional Development LLC.

The Butcher's Guild is a fraternity of meat professionals bound by The Oath to sell good meat. "Good meat can change the world." They encourage every butcher to use only whole animals from local farms, and are hoping to rebuild an industry and have a spirit of inclusion.

Tia Harrison will be sharing her insights with small and mid-sized meat processors to help them refresh their brands for today's consumer and grow their business. The session will take place Tuesday, October 9th at 12:00pm in Theater II (4568).

In addition, The Butcher's Guild and Team USA will also be hosting live demonstrations showing off their skills ahead of next year's World Butcher's Challenge. Members of the team will work with chicken and lamb to show their technique and workmanship. The Butchering Demonstrations will take place Wednesday and Thursday October 9th-10th at 2:30pm in Booth 4618. Come see Tia Harrison & Team USA at PROCESS EXPO - October 8th - 11th at McCormick Place, Chicago.

To register or for information on attending the show please visit www.myprocessexpo.com. More information on PROCESS EXPO University click here.

Source: Process Expo

You must login or register in order to post a comment.

On-Demand Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!