Tyson Foods Inc. has appointed Noelle O’Mara to the newly created role of Chief Marketing Officer. O’Mara, who has more than 17 years of food marketing experience, joined Tyson Foods in April 2016 as vice president, new business models. She most recently served as general manager and senior vice president of two of the company’s billion dollar brands, Jimmy Dean and Tyson.

In her new position, O’Mara reports to President and CEO Noel White and is responsible for innovation and brand building across the enterprise to support the company’s overall growth strategy. This includes overseeing consumer insights and analytics, research and development, innovation and marketing effectiveness.

“Noelle has a proven track record of building brands and high-performance teams, the kind that accelerate growth and lead to results,” said White. “She’s focused on modernizing Tyson Foods’ existing brands while building the next generation of innovation.”

Before joining Tyson Foods, O’Mara held senior level marketing positions with Kraft Heinz, where she led marketing and innovation for some of America’s most iconic brands. She is a graduate of the University of Wisconsin-Madison School of Business.

Source: Tyson Foods Inc.