The Southern Recipe pork rind brand will honor the more than 3.5 million hard working truck drivers in our country who travel nearly 400 billion miles each year with its 6th Annual Truck Driver Appreciation campaign. From August 1st through September 17th, truck drivers, families and consumers are invited to learn more about Truck Driver Appreciation Week and pork rinds at PorkRinds.com. In doing so, visitors will earn a chance to win $2,500 by submitting a photo of him/herself or their rig (if they are a truck driver) or of a truck driving friend. Other prizes are also available to win, and each photo submitted will go a long way to help the St. Christopher Truckers Development and Relief Fund (SCF) earn a $2,500 donation. Winners will be announced, and the charity donation will occur after Truck Driver Appreciation Week, September 11th-17th, 2017. The pork rind leader will also work to draw awareness to the charity and its good work throughout the campaign.
From August 1st - September 17th, truck drivers and consumers will visit PorkRinds.com and celebrate #RoadLife via this unique, awareness building photo contest. At the end of the campaign, a U.S. wide map, representative of truck drivers across the country, will hopefully be completed. In doing so, it is the brand’s and SCF’s hope to help everyone in the U.S. understand the importance that this hard-working segment of our society plays in bringing the food we eat every day to America’s tables – and the challenges they encounter as a result.
“When it comes to the food industry, none of us would be here without our truck drivers,” shares Mark Singleton, Vice President of Sales and Marketing, Southern Recipe and Rudolph Foods. “Last year, we worked hard to help St. Christopher Truckers Development and Relief Fund to raise awareness and support even more trucker drivers, and that’s something we’re really proud of. This year, we aim to make an even deeper impact.”
“We’re thrilled to partner with Southern Recipe again this year and support our road warriors,” said Shannon Currier, Director of Philanthropy and Development at St. Christopher Truckers Development and Relief Fund. “We hope the community supports this year’s ‘Rig on the Road’ campaign in a big way. This is a fun way to give back and show what life on the road looks like!”
Members of the community, Facebook fans, friends and families of truck drivers across America are encouraged to celebrate National Truck Driver Appreciation Week with Southern Recipe and SCF across the social space. Additional details of the campaign can be found on PorkRinds.com or in the social space @SouthernRecipeSmallBatch or @SouthernRecipe.
Source: Rudolph Foods
