TOMRA Sorting Food has further improved its customer care offer with the appointment of a new global service director.

The leading food sorting systems manufacturer has appointed Andreas Reddemann who has extensive experience of creating and implementing worldwide customer service strategies.

His previous positions include being vice president service sales and customer support at engine manufacturer MTU Friedrichshafen for three years. In the eight years prior to that, Andreas became global service director for drive engineering business SEW-EURODRIVE where he managed 60 service centers and was directly responsible for 360 people.

At TOMRA Sorting Food, he will develop the company’s customer care offer in existing and developing markets including Asia, Africa and Latin America. He will also lead a team of 200 customer service personnel currently located across the company’s service centers.

Commenting on his appointment, Andreas says: “TOMRA Sorting Food is widely recognized as the leader in its field. We understand that this position can only be maintained if we continually improve both our sorting systems and customer care proposition.

“The availability and reliability of our sorting machines is increasingly important and our ability to deliver excellent customer service is a way to clearly differentiate ourselves. My focus is to develop our people, infrastructure and service capability to enable us to provide an excellent standard of care at all times, anywhere in the world.”

Andreas - who holds a diploma in mechanical engineering from Aachen University, Germany - will be based at TOMRA Sorting Food’s headquarters in Leuven, Belgium.

Welcoming Andreas to the company, head of TOMRA Sorting Food, Ashley Hunter, says: “Andreas is an outstanding appointment for our business. He has an excellent track record delivering global customer service programs and is a proven leader with a great deal of drive and ambition.

“Andreas is the ideal person to direct and grow our customer service offer as we continue to expand TOMRA Sorting Food’s presence within developed and developing economies worldwide. We look forward to him contributing directly to our business’s ongoing positive momentum.”

For further information on TOMRA Sorting Food visit www.tomra.com/food