AMSA 68th RMC Symposium Speakers announced

The American Meat Science Association (AMSA) has announced that Scott Galloway, Dr. Andrzej Sosnicki and Dr. Steve Larsen will be the featured speakers in theAMSA 68^th Reciprocal Meat Conference (RMC) Pork Quality symposium, on Monday, June 15. In this session attendees will hear from the featured speakers on where the pork industry stands today and the need for research and information to help elevate pork in the marketplace.

Pork and the Consumer: Overview of consumer attitudes and behaviors when it comes to purchasing, preparing and serving pork. Scott Galloway, Director Consumer Insights, Smithfield will help attendees understand new ways to think about the pork consumer and how to create meaningful, relevant and impactful products that will inspire positive change in the way we think about pork.

The Science of Meat Quality - An Applied Focus: To remain competitive, today’s meat/pork industry must maximize the benefits of consolidation, vertical integration, and better coordination within the industry. Successful meat companies will increasingly embrace the cross-functionality between basic and applied meat science and business development, and will develop more programs that apply scientific, biological, and agricultural economic disciplines to real-world business and practical use. Note that presenter Dr. Andrzej Sosnicki, Genus-PIC Global Applied Value Program for PIC, is the 2015 AMSA International Lectureship Award Winner. This award is sponsored by DuPont Nutrition and Health.

Pork Quality Initiatives and Focus for the Upcoming Years: Dr. Steve Larsen, Director, Pork Safety for the National Pork Board will present on the National Pork Board’s new strategic plan that involves addressing color (decreasing lighter pork chops), outline the path forward to accomplish the goal, and present National Pork Board research that led us to address color as a factor to change.

The AMSA 68^th Reciprocal Meat Conference (RMC) will be held June 14-17, 2015 at University of Nebraska-Lincoln, in Lincoln, Neb. For more information regarding the AMSA 68^th RMC please visit: http://www.meatscience.org/rmcor contact Deidrea Mabry 1-800-517-AMSA ext. 12.

Source: AMSA

You must login or register in order to post a comment.

On-Demand Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!