Consumer concerns regarding animal welfare in particular show need for better messaging and engagement.

Meat needs to tap in to its ability to make eating occasions special to drive demand. 

The US lamb industry is positioning lamb as a versatile and sustainable protein option.

Producers adopt new ways of reducing environmental impacts, including attaining certification to standards that both improve animal health and productivity while reducing the carbon footprint.

Projections suggest the fish and seafood market will experience 2.3% volume growth in 2025.

From August 2023 through August 2024, veal sales totaled $44 million.

Animal agriculture experts and stakeholders need collaborative efforts to explore, discuss, learn and develop knowledge that fosters interdisciplinary cooperation for the improvement of animal agriculture.

Before the Butcher President and Founder Danny O’Malley shares the latest plant-based protein category insights.

Long-term consumption trend remains flat to declining on a pounds-per-person-per-year basis.

A large majority of consumers eat beef at least once per week.