The National Provisioner
www.provisioneronline.com/articles/98774-exclusive-breaking-news-sara-lee-delis-rebranding-effort
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Exclusive, breaking news: Sara Lee Deli's rebranding effort

January 30, 2013
Andy Hanacek, Editor-in-chief, interviews Joe O'Malley, Director of Marketing, Sara Lee Premium Meats, about Sara Lee Deli's rebranding effort.