Circana, an advisor on consumer behavior insights, has announced that Stuart Aitken has been named president and CEO, effective Jan. 1, 2025. He will succeed Kirk Perry, who has decided to retire from his role as President and CEO at Circana and will continue to serve as a member of the Circana board of directors. Aitken will also join the board as a director.
Aitken joins Circana from Kroger, where he has served as chief merchant and marketing officer since 2019. Aitken reportedly helped to transform Kroger with a strong focus on people and culture, data and insights, and shopper transformation, leading to value creation for Kroger and its partners. Aitken also, according to the company, developed a more customer centric approach to merchandising and marketing at Kroger with a focus on driving high margin digital revenue streams including data/analytics and retail-media.
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