The Regional Beef Ambassador Program (RBAP) Workshop will be held at the Stanley Wilson Beef Teaching Center and other facilities on the Auburn University campus on Saturday, April 7, 2018. The workshop is designed to prepare youth with the foundational skills, coaching and direction needed to compete in a Regional Contest in July.
At the contest, a senior level state candidate may be selected to serve on a Regional Beef Ambassador Team. The RBAP strives to provide an opportunity for youth to educate consumers and youth about beef nutrition, food safety, the economic value of the beef industry and stewardship practices of the beef industry. The goal is to utilize beef ambassadors to tell the beef production story to consumers and youth through promotion, education, media and the online environment. This program is essential because today’s youth are bombarded with anti-beef messages.
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