NTF urges USDA to establish a HPAI Strategic Initiative that engages the brightest minds within industry, academic research and government to develop novel methods to prevent, detect and respond to avian influenza.
With per capita chicken consumption over 100 pounds, it will be increasingly necessary to develop chicken products for both the at-home and away-from-home markets.
Restaurant operators are cautiously optimistic about the year ahead, with nearly 8 in 10 predicting their sales will increase or hold steady from 2023 levels.