Beyond cost, lingering negative perceptions surrounding taste, value and versatility are also obstacles the category has yet to overcome.

Midan’s newly released “Pork Attributes Report” indicates that price continues to be the top attribute consumers consider when making pork purchasing decisions at retail, online or in a foodservice environment.

Danielle Cummins, senior intelligence analyst at Aimpoint Research, will share the five macro forces that are transforming consumer purchasing habits.